Demystifying Your Launch Analytics
Resources mentioned:
Grab The Launch Cure Guide to start fixing what’s broken in your launch.
Listen to the rest of the Launch Series
5 Essential Steps to Avoid a Flopped Launch
Black Friday 2024: Early Planning Secrets for Maximum Profits
Master Your Launch Timeline: Step-by-Step Guide to a Stress-Free Launch Calendar
Evergreen Sales Funnel vs. Live Sales Launch
4 Tips to Maximize Profits and Minimize Stress During Your Next Launch
The Launch Cure: How to Diagnose and Fix Your Launch Problems for Better and Bigger Results
In this episode of the Growing a Deeply Rooted Business Podcast, Jess and Rachel are diving straight into the numbers game of successful launches!
Ever set a launch goal that felt like a shot in the dark? That's why we're unpacking how to set goals that aren't just pulled from thin air but are backed by real data (and yes, we'll make it way less scary than it sounds!).
You'll discover our good, better, and best approach to goal setting, because who doesn't love options? We explore top-of-funnel strategies that actually work in today's market, and reveal how to turn your sales page from "meh" to "must-have." Plus, we're getting real about conversion rates and the numbers that actually matter for your business growth.
Whether you're a numbers person or break into a cold sweat at the mention of analytics, this episode breaks down the data in a way that'll help you plan launches that actually hit their targets.
Why you should set realistic and motivating goals
How many times have you created a launch goal without any data to back it up? We've all done it. That's why Rachel and I developed our "good, better, best" goal-setting strategy. It provides flexibility while maintaining realistic expectations.
Instead of arbitrarily saying "I need to make $10,000 from this launch," we look at concrete data – your email list size, typical conversion rates, and past performance. This approach allows you to set achievable targets while still pushing for growth.
Understanding conversion rates
Here's a practical insight: Most businesses see a 1-2% conversion rate from their email list. While this number might seem low at first glance, it's actually a valuable planning tool.
You can use this benchmark to:
- Calculate potential revenue
- Develop targeted marketing strategies
- Determine your required reach
Sales page views and conversions
Once your launch is underway, it's critical to monitor sales page views and conversions closely. Rachel and I often see clients take these numbers personally when the sales don't reflect their expectations—usually, it's simply a matter of traffic. Not enough eyes on your sales page can be the stumbling block. If people aren't clicking through to purchase, don't despair; look at how many are viewing the page. Identify any technical barriers, and be a detective in your business, adjusting and iterating based on the insights you gather from this data.
Your Action Plan for Better Results
Here's how to put this information to work:
- Implement three-tiered goals (good, better, best)
- Monitor current conversion rates
- Track sales page traffic
- Identify conversion barriers
